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Client Stories : To connect customers directly and enhance business profitability – DazzlePay

Client Name: DazzlePay

Sector: Fintech, payment solutions

Client Objective:

The main objective of the project was to connect customers directly and enhance business profitability.


Prushaltech designed and implemented Java Spring Hibernate software, which standardized Payment processes.


  • Significant increase in merchants.
  • Improved Customer engagement.
  • Improved Customer Loyalty.
  • Improved sales.
  • Increased Profit.


 Dazzlepay provides a fintech platform that enables retailers/corporates/banks in building engagement and connecting with their customers using digital payments at its core. Dazzlepay provides end to end services for the domains like Merchant Acquiring and payment gateway services, Prepaid card issuance, Wallet platform, and Loyalty solutions. Patanjali Ayurved, the second-largest FMCG company in India uses Dazzlepay services for a Prepaid plus loyalty program.

Dazzlepay integrated platform is a digital platform that combines digital payments and loyalty for both merchant/brand/consumer-facing companies. Dazzlepay enablement also provides business solutions for operational efficiencies/supply chain management and marketing strategies.

Digital payment platform:

Patanjali Ayurved was founded by Baba Ramdev and Acharya Balkrishna. At the beginning of the company, it was facing trouble to generate profit. Just after a few months, both the co-founders decided to change their whole business model. They turned their company into the FMCG (Fast Moving Consumer Goods) company. To fulfill the demand of consumers, Patanjali made a decision to create a digital payment tool. To accomplish this, Patanjali selected the Dazzlepay platform to provide digital payment services. 

For the successful payment tool development, Indeed Inspiring Infotech helped Dazzlepay. Based on this information, Indeed Inspiring Infotech developed and implemented the unique software which maintains a record of all transactions of Patanjali.


Dazzlepay and other stakeholders achieved significant improvements to its financial reporting, including:

● Best in class vendor payments

● Improved customer collections

● Improved accuracy in all accounting processes

● Enhanced accuracy

Visit at:  http://dazzlepay.co.in/

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